The modern Lego has been nearby for over 50 years. But in fact, the history of Legos toys dates back many more years. The Lego Group was founded in Denmark in 1934 by Ole Kirk Christiansen, a carpenter who had come to be quite adept at manufacture wooden toys. For over a decade, the enterprise successfully sold a wide range of pull-along wooden toys ranging from animals to cars and trucks.
In 1947, the enterprise made what was thought about a heavy venture at the time in a plastic injection molding machine. This venture gave birth to a new line of plastic toys which paid off handsomely for the company. Then in 1949, the Lego Group produced the first of what would come to be a legend in its own right: "Automatic Binding Bricks". Although slightly different from the Lego bricks we have today, this amelioration paved the way for what has come to be the modern Lego. Similar in size, form and function, the automatic Binding Brick continued to be improved upon by the company. In 1954, the enterprise officially registered the "Lego" name as a trademark.
Lego
As the amelioration of the Lego brick continued, Godtfred Kirk Christiansen, Ole's son, who was now an active executive at the company, came up with the idea of creating a "play system" based nearby their Lego brick. He credits the spark of this idea to a conversation he had with an overseas toy buyer who commented that there was no real system in the toy industry. This system gave birth to the very first Legos sets. The modern lego brick and form was patented in early 1958, and took other 5 years to excellent the materials for it. Amazingly, bricks from 1958 are still compatible with today's modern brick!
During the 1960's, Lego became a household name and an international sensation. By the end of that decade, the Lego group had sold legos in more that 42 countries nearby the world and had opened a theme park in Denmark that attracted more than half a million visitors in its first year. In the 1970's Lego branched out to generate toys for boys, girls, pre-schoolers and developed builders. This decade brought about two foremost developments for Lego: The excellent Legos sets themes and the world-famous Legos figures, also known as, Minifigs or Minifigures. The enterprise continued its meteoric rise during the 80's and 90's with expansion into education, video games, mail order catalogs, the kick off of the lawful Lego website and the company's own branded sell market nearby the world.
It was also in the 90's that the enterprise took one of its most notable risks that has paid off heavy dividends. In 1999, Lego began using licensed themes to store their products. Star Wars, their first licensed debut was a record-breaking success for the company. Since then, Lego has strategically partnered with any cartoon and movie icons to generate theme sets that include Batman Legos, Harry Potter Legos, Spongebob Legos, Indiana Jones Legos, Spiderman Legos, Toy Story Legos, and many more.
Today the Lego enterprise continues to grow. In addition to ongoing licensing deals, the enterprise is focusing on developing their own characters and sets. They are also focusing on new media opportunities, straight through the amelioration of online games, video games and the very victorious DesignByMe 3.0, which is an online platform that gives Lego fans the opportunity to customize and build their own Lego set and packaging. The only limitation is a users imagination! As the enterprise looks to the future, two things will remain certain, the Lego brick will be at the center of their amelioration strategy and Legos toys will continue to inspire the imaginations of young and old builders alike.
Lego History - building Imagination One Brick at a Time
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